The future of football is made possible with the support of YOMG
Our partnership with YoMG celebrates the culture of being a UNITED player by aligning effort to outcome in the form of mouthwateringly yummy Frozen Yoghurt and lots of laughs with friends and family!
Effort and reward go hand in hand,especially when it comes to sport. Put in more, get more out, listen to direction, get better results, get rewarded in some way, it's undeniably cyclical and proven to encourage better outcomes.
When it comes to the reward itself, that's a pretty personal thing. Sometimes scoring a goal, or saving one, is the reward, getting recognition from your team mates and coaches feels amazing too, and sometimes it's a treat after the game. If treating after the game is your thing, YoMG welcomes you to do the treat with them.
Founded in Melbourne and with locations all over the country, YoMG is proud to be the official partner of Gold Coast United FC
"Traditionally, rewards in junior sport have looked a certain way. We wanted something that felt more aligned with the lifestyle we’re encouraging: active, balanced, community-focused and thoughtful about choices."
We spent 5 minutes with Jamie Dixon, on the culture of rewarding
Why is the idea of “rewarding” important in junior football?
Rewarding in junior football isn’t about prizes or outcomes, it’s about reinforcing behaviours. When we reward the right things, we help young players understand what really matters: effort, attitude, respect and commitment to the team. Those lessons last far longer than any result on a scoreboard.
How do you think reward culture in junior sport has traditionally been approached?
Traditionally, rewards have often been quick, convenient and tied to short-term moments. While well-intentioned, they don’t always reflect the lifestyle or values we’re trying to instil. At GCU, we’ve taken a step back and asked what we can do to help our reward culture align with who we want our players to become.
What does a more considered approach to rewarding look like at GCU?
For us, rewarding is about recognising what it means to be a UNITED player, showing up for teammates, training with intent, respecting yourself, your people, the game and the club. It’s less about a single act and more about consistency. The reward becomes a reflection of belonging and shared standards, not just effort in isolation.
What impact do you hope this approach has on young players and families?
We hope it helps players see that good choices compound over time, in football and in life. By aligning rewards with our values, we’re supporting families in promoting balance, responsibility and pride in how players represent themselves.
