The future of football is made possible with the support of BrandHotel
Football is a long journey made up of an unthinkable number of small decisions, commitments, wins, losses and so much more. In many ways, business is the same. It will stretch you to your limits, force you to look inside for something more, and expect you to turn up day after day, to bring your best to the field.
As a marketing business, we're fortunate enough to be trusted by a range of business owners and operators, to help them navigate growth, navigate the ups and downs, and just like football, go on a journey of discovery, learning and achievement together.
Gold Coast United businesses are welcome to access a free Business & Marketing Consultation
"We love being a part of the club, the culture, the community, seeing the look on our son's face when he's proud of himself..."
We spent 5 mins with BrandHotel Founder Troy Archer
How did BrandHotel get started and what was the trigger?
I've spent my whole career in sales and marketing roles, after about 20 years with two employers I decided to turn my side quest into my full time operation. I'd been running teams, growing businesses and building brands for other people, which I loved, so having our own business that still helped other people grow their businesses felt 100% right.
Has sport played an important role in your family?
Always! I played football as a kid, then got into surfing and skateboarding, Sarah was big on netball and surfing, we're a family that has always moved. Now, with two kids playing Academy Football, it's everything to us. We love it so much.
As a business, how important is community to you?
Community is the metaphorical heartbeat. When people come together and move as one, it's incredible. We absolutely love the GCU community, so much passion, so much collective energy, so much tenacity and drive to achieve, we love it.
When it comes to reputation, how would you like BrandHotel to be known?
As human as humanly possible. The world is changing, the oligarch's would have us think that the world will be for the robots to enjoy, but we're all about people. Old fashion hard work underpins our daily mission, shaking hands, looking people in the eye, listening to them, helping them move through the often painful stages of business. That's all very human. We want to be known for caring, and for getting stuff done.
